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Direct Marketing In Action


Author : Andrew R. Thomas
language : en
Publisher: Greenwood Publishing Group
Release Date : 2007


Download Direct Marketing In Action written by Andrew R. Thomas and has been published by Greenwood Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.


In many ways, mass marketing--broadcasting one's message to a large and anonymous population of potential customers--no longer works. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiven

Canadian Marketing In Action


Author : Keith John Tuckwell
language : en
Publisher: Pearson Prentice Hall
Release Date : 2007


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Marketing In Action


Author : Leo Bonnarens
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1992


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Marketing In Action


Author : Ralph L. Day
language : en
Publisher:
Release Date : 1973


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Canadian Marketing In Action 6th Edition Marketing Studies Resources Kit


Author : Keith John Tuckwell
language : en
Publisher: Prentice Hall
Release Date : 2003


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Market Research In Action


Author : Michael Roe
language : en
Publisher: Cengage Learning EMEA
Release Date : 2004


Download Market Research In Action written by Michael Roe and has been published by Cengage Learning EMEA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.


Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment. Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment.

Canadian Marketg Action S Gd Tuckwell


Author : Chelsea Donaldson
language : en
Publisher: Scarborough, Ont. : Prentice-Hall Canada
Release Date : 1991


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